A SHORT GUIDE TO BUYING ART

Art is about connection. Visual art speaks a language there often aren't words for. It can excite you, take you somewhere you’ve never been before, open your mind, feed your soul, and bring tears to your eyes.

Where do you start when you want to buy art? Social media is a good place to begin. You can learn a lot about artists you would otherwise never find so you can widen the scope of the art world, learn what’s out there, see where your heart tugs at you. You want to be sure it's quality artwork that matches both your taste and your price point.

The "primary market" is straight from the artist's studio - it's being sold for the first time. Buying here can feel like it's a treasure direct from the artist's studio to your wall... and it is. A gallery owner may also get a work directly from the artist and offer it to clients setting its price for the first time. Usually these prices are attractive and allow the gallery to sell an artist's work quickly.

Don't forget that an artist’s success is measured by the demand for his or her work. If the artist whose work you want is in demand, you may find yourself on a waiting list. Sometimes the artist and or galleries create demand by offering very limited editions of an image. So, a photograph that’s 11x14” might only have an edition of 10 prints, and once those are gone they won’t be reproduced in that size in that way - ever again. If the demand goes up, the value goes up with it. So, if you like a piece, make your decision before another buyer finds it.

The “secondary market” refers to the sale of works of art that have already been sold at least once. Most but not all resales take place in auction houses. Other professionals specialize in the purchase and resale of artworks. The seller may be a broker, a specialist dealer, a gallery or an auction house. If you're looking for something specific, be candid about what you're looking for and your budget. Remember though, if an artist is already in great demand on the primary market, his or her work will cost more on the secondary market.

The role of an art gallery is to make its artists better known through regular exhibitions in the gallery. They also prepare exhibitions for museums, institutions and art fairs to increase the fame of its artists. It's a business and promoting an artist involves a considerable financial investment. Contemporary galleries have close ties with their artists, based on mutual respect and a complementary relationship: the artists contribute their talent, the gallery owners their experience and sales force. It can feel good to buy at a favourite gallery, but remember there will be a markup on the price because they have to make money, too.

My favourite way to sell my own work is to sell direct to you. Online is good, so is the telephone. If you have questions, email me - coldwellfineart@gmail.com. There are also links in the description of each image. Or call me at 902-266-3228 (Nova Scotia, Canada). I will give you as much information as I can to help you make a decision.

Remember, when buying art, it's hard to make a wrong decision if you follow your heart!

TRANSFORM YOUR HOME WITH ART - IT'S EASY
  1. Discover a piece of art that you love. Choosing a piece of fine art can be a difficult experience for some. While it's important to think about the space you have to work with, the colour and lighting of the room, and perhaps other considerations. Remember to follow your heart.

  2. Decide on the size you would like.

    Want to see it in your home first? If you’re trying to imagine how one of my photographs will look in your home or office, I can prepare an illustration of what the room would look like with my artwork on the wall. Contact me for details on how to do this - coldwellfineart@gmail.com

  3. Once I know the size and if you want it framed, I will invoice you via Square. Paying via Square is simple, safe and secure.

  4. When your order is complete I will print your chosen image, frame it if requested and prepare it for shipping. Your art will arrive in 3 - 4 weeks.

How big is big? It’s hard to imagine how big a 5’ piece of art is when you think of it as a 5’ piece of art. However, a 60” piece of art is only slightly larger than most TVs. 72” is about the size of a two cushion couch or a queen headboard. Art can seem big, but so are walls, you just don’t notice how big until you hang something small on them.

Frame or no frame? The first rule about frames: the frame should match the artwork, not match your home. You can decorate your art to match your decor, if you like, but to get the most out of any artwork, the frame should first compliment the art. 

Does your artwork need a frame? A frame helps to keep your eye inside the artwork. Some artwork has leading lines that stretch to the edges of the work. Art like this should have a frame to contain the viewer. Other work may not need a frame. Hanging a piece without a frame provides a very modern look.

PRINT PRICING

PHOTO SCULPTURES

PhotoSculptures are limited edition prints printed on archival paper with Epson archival inks. All prints are numbered and signed and come with a certificate of authenticity. All prints are mounted and framed. Shipping is additional and the cost is determined by destination plus a small charge for appropriate packing. All shipping will be charged at actual cost.

 

All PhotoSculpture images are also available in Traditional Print format at Traditional Print pricing. 

"LEASE TO OWN" arrangements can be made through Art Lease Canada on any purchase of $1000 or more. Contact me for more information:   coldwellfineart@gmail.com

Size                      Limited to                   Price

14" x 21"                 1 print                       $899

16" x 24"                 1 print                     $1499

20" x 30"                 1 print                     $1999

24" x 36"                 1 print                     $2499

30" x 45"                 1 print                     $3999

TRADITIONAL PRINTS

Traditional Prints are limited edition prints printed on archival paper with Epson archival inks. The maximum number of prints produced in any size is 20 prints except as noted below. All prints come with a certificate of authenticity that is numbered and signed. All prints can be mounted and framed. Shipping is additional and the cost is determined by destination plus a small charge for appropriate packing. All shipping will be charged at actual cost.

"LEASE TO OWN" arrangements can be made through Art Lease Canada on any purchase of $1000 or more. Contact me for more information:   coldwellfineart@gmail.com

Size                   Limited to          Print           Mounted          Framed

 

8" x 12"              20 prints           $125

12" x 18"            20 prints           $225              $295               $395

14" x 21"            20 prints           $325              $395               $495

16" x 16"            15 prints           $325              $395               $525  

16" x 24"            15 prints           $425              $495               $625

20" x 30"            10 prints           $495              $575               $725

24" x 36"              5 prints           $595              $725               $895

  • Black Facebook Icon
  • Black Instagram Icon

© 2020 by Coldwell Fine Art Photography

coldwellfineart@gmail.com

Bedford, N.S  Canada